Please note with the new Google Analytics 4 update, make sure you upgrade your Google Analytics account first prior to connecting your Google Analytics account to Cision.
When you connect your Google Analytics account to your Cision Communications Cloud, you will be able to see traffic and related statistics in the profiles of News clips that contribute traffic to your monitored site. You will also see a variety of related data in the Outlet Conversions tab of your platform.
When a Google Analytics account is connected, you will see data such as Outlet Name, Count of Referrals, Goal Completions, Revenue, Page Views, and Average Session Length in the Outlet Conversions tab of the platform. Google Analytics accounts can be connected to each data group within the Cision Communications Cloud.
Google Analytics track and report website traffic for your organization.
Cision Communications Cloud offers Google Analytics integration in four areas of the platform:
Email Distribution
Media Monitoring
Analytics
Outlet Conversions
Important Considerations
Once an account is connected, it may take up to 24 hours to data to populate in the Cision Communications Cloud. Upon initial connection of a Google Analytics account, the past 30 days of data will be pulled into the Cision Communications Cloud. If you switch the account that is connected, it is important to note that that you will initially see data from both accounts for several days.
In your Google Analytics Account:
Click on the Admin button in the bottom left- hand corner.
In the Admin tab of Google Analytics:
1. Select the Universal Analytics property from the Property dropdown. (It will have UA- as part of the property name)
Note: Use the Setup Assistant in Google Analytics to sync your GA4 and UA properties if you have not already done so.
For Google Analytics, you will be asked to associate a particular view with the Cision Communications Cloud. Views can be created in your Google Analytics account and then connected to Cision. We highly recommend you create a view for Cision to use.
2. Click on the Create View button.
Enter the information for a Cision Account View into Google Analytics and click on the Create View button.
Connecting Google Analytics Accounts within the Cision Communications Cloud:
Click on the Person icon in the upper right-hand corner of the Cision Communications Cloud.
Select Settings from the drop- down menu.
Click on Third Party Integrations from the Settings menu.
Click on the Connect button for Google Analytics.
Sign in to your Google Analytics or Adobe account by following the prompts.
Click on the Allow button.
Once you have entered the information, select the Google Analytics View you wish Cision to use and click on the Save button. You’re all set!
To change the Google Analytic view, click on the Pencil icon.
You can disconnect your Google Analytics account using the Disconnect button should you need to.
