Manually Adding News to Your Coverage
Occasionally the Cision Communications Cloud may not ingest coverage that you wish to be included with your News Results. However, you are able to manually add pieces of coverage easily!
To Add a News Item to your Coverage
Click on the News tab.
Click on the Add To Coverage option.
A window will appear that will enable you to insert not only a link to the missed clip but also associate a variety of data with it.
A. Date and Headline are the only two required fields on this form.
As a best practice, we recommend you fill in as many fields as you can to round out your news item. The benefit of doing so, is that you will be able to find the news item over time using the various related data you have entered.
An additional best practice tip is to carefully consider how the article you are adding would be analyzed by our automatic tagging system also known as the Analytics Profile. If you have added a link to a news item and the body of the article names some of your analytics profile tagging terms (such as your company name and/or competitors), the system will be able to automatically tag the added news item to all relevant categories.
B. However, if your analytics profile tagging terms are not explicitly mentioned in the body of the article, yet you want the analytics profile to tag the item as relevant to some tags, you can manually add relevant tagging terms to the text field.
C. The Outlet and Contact fields are linked to our database. Just begin typing the name and you can click on the correct result from the suggestions.
D. Select Tags you would like applied to the coverage you are adding to the platform.
If you are using our Custom Fields option, you can add any custom fields while adding the clip to the system. At the bottom of the screen, you will see any current Custom Fields that you have enabled.
Once you click the Create button to add the news clip to the system, you will get a green pop-up confirmation on the top of your screen to confirm that the clip was successfully added. From this pop up you can click on the View News Item hyperlink to be taken to that article.
What To Do If a Clip is Missed
If you suspect that Cision may have missed a clip, the following are a few steps we recommend that will enable you to determine whether the clip has been missed and how you can add it.
Verify Whether or Not the Clip is in the System
If you tend to gain a sense of the coverage Cision brings in primarily from your daily email alert, we highly recommend you log into your Cision Communications Cloud and conduct a Search for the Missed Clip. Remember that your daily email alert will contain coverage that has come in since the previous day’s email, until the time the alert is sent. As a result, if the alert goes out at 7 AM, coverage coming into your system at 7:01 AM will appear in the next day’s email. However, the clip is available to view and report on within the system at the moment it comes in. While many clips come in quite quickly, it is possible for others to take longer to enter the system. If you don’t see what you are looking for, we recommend checking again in 24 hours.
To Search for the Clip
Click on the News tab.
Click on the Search option.
While there are many criteria you can use to find coverage on the Search page, we recommend Keyword and Duplicates as helpful search fields.
Enter an exact word, words, or phrase from the missed clip. Phrases should be enclosed in quotations. Words that do not appear immediately beside each other in the missed clip can be entered using Boolean terms of AND, OR, AND NOT.
Click the blue plus sign and add the Duplicates field to the search. Select to Include all duplicates. This will ensure you see every clip found by the system regardless of whether it is a duplicate.
Options for Adding the Clip to the System Yourself
If you are unable to find the clip in the Cision Communications Cloud after Searching, you can add the clip to your Cision Communication’s Cloud using either of the following methods: using the Add to Coverage option if you have a link to the clip or Searching the Cision Archive for the clip.
Determining Why a Clip May Have Been Missed
Determining why a clip was missed can be beneficial in identifying whether or not a change needs to be made to your Keyword Searches that bring relevant coverage into your Cision Communications Cloud. This understanding could also lead you to request that Cision begin monitoring a publication that it currently does not.
First, keep in mind that Keyword Searches in Cision are Text Literal. This means that searches will only bring in clips that have an exact match with the terms for which you are monitoring. For example, if monitor for instances of “car” but automobile is used exclusively in the clip, the clip is not an exact match and will not be brought in unless I add “automobile” explicitly to the Keyword Searches. In this example, if I find “automobile” frequently used to refer to “car”, I should make a change to my Keyword Searches. However, if it seems to be a rare example of where “automobile” is used exclusively, I may want to keep my Keyword Searches the same and simply add the missed clip to the system.
Second, it is helpful to remember that Cision monitors only for the text of the article and not any banner content, advertisements, images, or slide shows. If your mention is made in this type of content, add the missed clip using the instructions found earlier in this document. You do not need to change your Keyword Searches in this case since the content is not monitored.
While Cision monitors many publications, not every single outlet is monitored. If the clip in question has an exact match for your keywords in the text of the article, it is possible that the publication is not monitored. You can always contact Customer Care to find out if the publication is not monitored by Cision. You can also request the Cision begin monitoring the publication as part of your Customer Care inquiry.
Lastly, while the above reasons account for some of the reason that clip may be missed, there are others that may be unique to the clip contents, publication, or your account settings. As a result, Customer Support can investigate the specific reason for a miss and propose a solution for avoiding similar missed un the future. You can reach Customer Support at either by logging into your platform and use your chat to come in contact with a live support agent, or by emailing to [email protected].
Viewing Your Keyword Searches Terms
You can view your Keyword Searches to determine whether your Missed Clip has an exact match for the terms.
To access the Settings Menu
Click on the Person icon in the upper right-hand corner of the screen.
Select Settings from the drop-down menu.
Viewing Keyword Searches
Select Keyword Searches from the Settings menu.
You will see all of your Keyword Searches listed in the middle panel
Notice that some Searches have a Support label. When this label appears on a search, you will be able to request that our Customer Support team make changes in the search.
Click on the Upside-Down Arrow next to the search name and click on Request Changes to access the change request form.
You are able to make changes to Keyword Searches without the Support label.
Click on the Down Arrow next to the search name to open it, make changes to the search terms, rename the search, or delete it.
The Add News Keyword Search button can be used to Add a New Keyword Search.
Examining Support Labelled Search Terms
In this type of a search, any terms preceding the phrase “AND NOT” will bring relevant coverage into your Cision Communications Cloud. Any terms following the phrase “AND NOT” will work to exclude coverage from coming into the system.
Examining User Created Search Terms
In this type of a search, terms in the Contains ALL and Contains ONE OR MORE fields work together to bring in relevant coverage while any terms in the Contains NONE field exclude coverage from coming into the system.
