Searching My Coverage means you are looking for news among all of the articles and mentions that Cision has already captured for you through your media monitoring keyword searches set up in the Settings area of the platform. You can Search My Coverage to quickly find monitored coverage relevant to a specific topic, crisis, trend, competitor(s), product(s), event(s), or industry happening(s).
To search for subsets of news coverage already captured by your Cision system:
Click on the News tab.
Click on the Search option.
Understanding the Filters Available for Searching My Coverage
Browse the fields of categories that you can use to conduct a search by selecting the downward arrow in the Keyword field. Many of these fields may be combined to conduct a search. Most accounts cap news results at 5,000 clips. If your search results set shows a total of 5,000, that means it is showing the most recent 5,000 hits that match your search criteria. Speak with your Account Manager if you need to increase this number.
My Coverage Search Filters:
News Details
Keyword: Enter term(s) relevant to the specific coverage for which you are looking. When entering phrases that are more than one word, enclose each phrase in quotes (example: “Cision Communications Cloud”). When searching for multiple words or phrases at a time, you can incorporate Boolean logic to find coverage effectively.
Date Range: When the coverage appeared in the publication.
Tags: Choose to either find or exclude coverage according to the tags selected.
Tone: Find coverage that the overall tone of the article is: Not Toned, Positive, Negative, or Neutral.
Duplicates: View true campaign coverage items vs. what you want to see, with the option of including/excluding duplicated coverage. This feature is dependent on what duplicate settings have been used to set up your account. If de-duping isn’t turned on at all in your account, this field will not affect your search. If your system has exact match de-duping on, this field will show/hide exact matches only when searching. If headline match de-duping is in the account, this field will show/hide headline matches when searching.
Smart Tags: If this feature is enabled, you can search for coverage by Brief, Feature or Mention.
Location: Either Outlet Location or Social Location can be specified as part of this search. Outlet Location refers to the location of the publication(s) that published the content. Social location refers to the location of the author’s social account. Multiple locations can be entered and used for searching either Outlet or Social Location.
Outlet Details
Outlet Name: Name of the publication(s) in which the coverage appeared. The Outlet Name field allows you to specify whether you are looking for an Outlet Name that Starts With or Contains the search term entered. Multiple publication names can be selected for searching. Outlet List: Select the List(s) of Media Outlets from which you either want to find coverage or exclude coverage.
Outlet Medium & Media Type: Select general publication formats for which you want to see results: Magazine, Online, Newspaper, Broadcast, Other. Once you select general formats, you will have the opportunity to select more specific publications formats for which you want to see results. Examples of specific media types include Consumer Magazine, Trade/Industry Magazine, National Radio Program, Regional Radio Program, Consumer Online, Consumer Blog, News/Business Blog, Trade/Industry Online.
Outlet DMA: The Designated Market Area for the publication based on Nielson DMAs. These choices can be viewed by rank or alphabetically. The lower the rank number, the higher the DMA ranks.
Analytics
Company Tone: Search for coverage toned as Positive, Negative, or Neutral for your Company Analytics Categories. When using this field, you will want to pair it with Company to find all coverage that mentions you or your competitors in a positive, negative, or neutral way.
Company: Find coverage according to your Company Analytics Categories and Profiles. Company Analytics Categories and Profiles function like automatically applied tags. (Company categories are initially created during your account set up but may be changed by you)
Custom Fields
Custom Fields: If you are utilizing Custom Field in your system, you will see them listed here and can use them to search coverage. You will have the option to search for coverage that either includes or excludes a particular custom field value.
Search Fields with Additional Features
When Searching with some fields, you will have the added benefit of determining whether you want to Include or Exclude the Field in your search results. Other fields will give you the option of specifying Starts with or Contains for your search term. Using these options will help further refine the coverage you may be targeting for a report or analysis.
The following fields can be either Included or Excluded in Search results: Location, Outlet Lists, Tags, Custom Fields, and Analytics Categories.
The Outlet Name field offers Starts with or Contains search detail. The Contains option will find the Outlet if the search term is anywhere in the name.
The Company Tone field will enable you to find coverage toned as Positive, Negative, or Neutral for your Company Analytics Categories. To effectively find the coverage, you will want to pair the Company Tone field with the Company field in your search. The below example will find all coverage where Stan's Donuts is mentioned positively.
While you can include multiple selections from the Company Analytics Categories in your search criteria such as Do-Rite Donuts, Donut Heaven and Stan's Donuts, your results will include any news items where either Do-Rite Donuts or Donut Heaven or Stan's Donuts was mentioned Positively.
The Location field will enable you to select whether you are searching for News coverage coming based on the location of the publication’s outlet (Outlet Location) or location of the author’s social account (Social Location). NOTE: Searching by Social location is can only to be used to find social mentions.
To Add or Remove Search Criteria
Click on the '+" button to add filters.
Click on the '-' button to remove filters.
Click on the 'X' to remove an added selection.
Click on the Clear Selections link to remove all selections for a filter.
Saving, Editing or Deleting a Search and Creating Email News Alerts
To learn how to Save a search in the system for future use, Create an Email Alert for Saved Searches, Edit Saved Searches or Delete Saved Searches, click here.
Accessing a Saved Search
At the bottom of the Search page, you will find all of your Saved Searches. Click on the Saved Search that you would like to use.
Once you click on the Saved Search, the name of the search will appear above the criteria.
All of the criteria used in the Saved Search will populate. If you had any search criteria selected, the saved search criteria will replace it. Once populated, you have the ability to edit any of the criteria before running it.
Note: Information that is data group specific (i.e. tags) will not populate if that data is assigned to another data group.
If you want to add criteria to the search, click the plus icon.
If you want to remove any search criteria, click on the minus icon.
Click Cancel to stop using the Saved Search.
Click Search to see results for the search.
Filtering My Coverage and/or Search Results
My Coverage Filters
Below the My Coverage Searches panel, you’ll find the filters. Filters will help you zero in on a specific set of news by making selections from various filters.
Since there are quite a lot of Filter options available, the My Coverage Saved Searches panel above the Filter panel can be resized enabling you to see more Filters at a time if you prefer.
Filtering Search Results
You will notice that any applicable filters for your search results will be available to further narrow down your results.
Using Filters
Click on the name of the Filter with which you want to work.
Select your desired choices by checking them. A link will appear letting you know how many filter choices you selected. Repeat steps 1 and 2 to apply additional filters.
You can remove the filter choices applied in any given section by clicking the ‘Clear filters’ link in the dialog box.
You can remove all of the filters applied by clicking ‘ Clear all filters”
Filter Descriptions:
Date: Date range for coverage you want to see
Origin: Social Media, News, or Blog categories of coverage
Media Type: Very specific breakdown of all types of publications available in the system
Medium: Online, Broadcast, Magazine, Newspaper or Other coverage
Outlet Name: Name of the Outlets where the clips appeared
Social Network: Social media channels contributing to coverage
Outlet: Outlets from which the clips in the result set come. It will show the top 20 outlets based on volume of clips. Use the down arrow to see additional outlets.
DMA: Designated Market Areas or Coverage Areas included in the result set. Designated Market Areas show where a publication’s news can be accessed.
Outlet Country: Countries from which coverage comes based on location of the news outlet. Social Country: This filter only displays if you have Twitter mentions in your result set. Social country enables you to filter by the Tweet’s author location. If the Tweet has no author location associated with it, post location will be provided.
Tone: Positive, Negative, or Neutral categories indicating the overall tone of the articles
Tags: Any tags you have manually applied
Smart Tags: If you have this setup, it will show news that has been categorized as brief, feature or mention
Company: Company Analytics Categories created during your account set up that are driving your Company Mindshare Charts. These categories will likely be your organization name and competitors for which you are monitoring.
Product: This Filter is part of the Advanced Analytics package. Product Analytics Categories are created during your account set up to reflect the name of the products for which you are monitoring.
Mention: This Filter is part of the Advanced Analytics package. Mention Analytics Categories are created during your account set up to reflect the name of the specific campaigns for which you are monitoring.
Spokespeople: This Filter is part of the Advanced Analytics package. Spokespeople Analytics Categories are created during your account set up to reflect the name of the spokespeople for which you are monitoring.
Working with the Search Results Set
A reminder of your search criteria will show at the top of the news results view. Click on Edit Search to adjust search criteria.
In the upper right-hand portion of this window, you’ll find the option to see news results using a profile view which shows the news results using two panes.
In the middle pane, you will find an overview of the clips from your search.
In the right-hand pane, you will find in-depth detail about each clip as you click on it in the middle pane.
The grid view shows data for all clips in a column view.
At the bottom of either view, you will find the ability to page through your results and adjust the number of results you see on each page.
From either view, select news items that you want to work with by either clicking the checkbox by each item or select all of them by clicking the top checkbox.
Checking news items will activate the Options toolbar.
The Options toolbar will enable you to generate a variety of reports about the selected news item(s) or utilize bulk functions.
Options Tool Bar Functions
Export – From this button, you can create an Export (Excel file). You have the preference to choose what types of data you will include in your Export. You can also determine that order of the data.
Share – Send the news items to recipients using a template.
Add to Clipbook – Either create a new clipbook to which you want to add selected clips or add selected clips to an existing clipbook. You can also deliver a clipbook as an Email, PDF, or DOC from this option.
Edit– Allows you to edit or modify all selected news items. Options from this menu include: Add News Items to Campaign, Add Tags, Modify Tone, or Modify Custom Fields. NOTE: You will only see the option to Modify Custom Fields if Custom Fields are available in your account per your contract. Click here to learn more about Custom Fields.
Delete– This button will delete all selected news. NOTE: If you have multiple users within your Cision account, the other users will no longer be able to see new clips that have been deleted.
More/Three Ellipses – Analyze the Clips using the Analytics Dashboard, Send selected news items to an RSS Feed
Viewing the Contents of a Clip Using the Profile View
When using the Profile View, selecting an individual news item will display its information in the panel to the right. You’ll see the Outlet where the article originated, the Media Type, Publicity Value and Tone, Tags, and if applicable: Custom Data Fields, Google Analytics results, and Advanced Analytics.
For online clips, you will have a “View Source” button to take you directly to page on the outlet’s website where the article appeared. Additionally, in this profile, you will see the sentence or two that has brought the online clip in as relevant coverage and keywords will be highlighted.
The entire text of print news items will show in the middle of the profile for the first 30 days and will display only a snippet of the text thereafter.
A broadcast profile will display the related video for the first 28 days. During that time you can download or archive a clip from the video.
Social mentions will appear in profile. If a relevant comment brought the mention in rather than the mention’s content itself, the comment would appear along with the mention. If you have connected Twitter, and Facebook accounts to your Cision Communications Cloud platform, you will see media related to the image and the ability to interact with the mention (for Twitter).
