Adjusting Analytics Profiles and Categories in News
If you have Analytics Profiles set up in the Cision Communications Cloud, the platform will do some auto-tagging for you according to the Analytics Profiles and Categories you have set up. You have the ability to change the Analytics Categories applied. Changes to the Analytics Categories and Profiles will influence charts generated in the Analytics Dashboard.
Analytics Profiles and Categories are either set up by your Implementation Consultant during account set up or by you afterward. Click here to learn more about viewing and changing your Analytics Categories. Click here to learn how to create new Analytics Categories.
Viewing the System-Applied Analytics Categories
You can see the system applied Analytics Profiles (automatically applied tags) at the bottom of the clip profile. By each defined profile, you will find Tone, Prominence, and Impact (based on your subscription).
Tone– The tone for how your keyword is specifically mentioned in the clip. This is different from the overall tone of the clip.
Prominence Score – This is the score achieved by on a number of factors within an article such as the position of the keyword mention(s) within the clip and frequency of the mention(s). NOTE: Prominence scoring is an add-on feature of the Cision Communications Cloud. Contact your Account Executive if you want to consider incorporating this additional data.
Media Impact Score – This is the prominence score times the outlet/publication tier multiplier. The multiplier is based on the size of the publication. NOTE: Impact scoring is an add-on feature of the Cision Communications Cloud. Contact your Account Executive if you want to consider incorporating this additional data.
Adjusting Applied Analytics Profiles
You can change the applied analytics categories for an individual news item or news items in bulk.
Changing Advanced Analytics for Individual News Items
Click on the news item in the result panel.
Scroll through the profile data in the right-hand pane until you find the Analytics Profile section. This section will show you the default Tone, Prominence, and Impact scores applied by the system.
Click the pencil icon to make changes in the Analytics Profile(s).
Use the form presented to make desired changes to the analytics.
Notice that any changes made in this form will override system changes. Changes cannot be automatically returned to the original settings.
Use the toggle to turn on or off Analytics Categories applied.
Use the upside-down arrow to change the tone for the specific Analytics Category mention within the clip.
Tracking Prominence and Impact for Analytics Profiles is an option that can be added to your subscription and can be adjusted here.
Click Save.
Changing Advanced Analytics for Bulk News Items
You can change the Advanced Analytics categories in mass to make it easier to update multiple clips at the same time. To begin the process, follow these steps:
Select all of the articles you would like to change by placing a checkbox next to each article. If you want to select all of the articles in a result set, select the top checkbox.
Select the Edit button on the options toolbar.
Select Modify Analytics Profile.
A form will appear that will enable you to begin making changes to the Analytics Profiles and Categories.
Notice that any changes made in this form will override system changes. Changes cannot be automatically returned to the original settings.
Designate whether the changes you are making should Append (Add to), Remove (Taken Away from) or Replace the System Applied default analytics.
Use the toggle to turn on or off Analytics Categories applied.
Use the upside-down arrow to change the tone for the specific Analytics Category mention within the clip.
Tracking Prominence and Impact for Analytics Profiles is an option that can be added to your subscription. The Prominence and Impact scores can also be changed here.
If you have multiple Analytics Categories, such as Product or Messages, you may adjust those in bulk as well.
Click Save.
Manually Tagging Coverage
The Cision Communications Cloud enables you to both automatically and manually tag news to better organize it making it easier to find. Automatic is best for tagging coverage that always contains specific, predictable terms such as your organization’s name.
Manual Tagging is better suited for news coverage that requires a human eye to determine whether it is truly applicable to a category or not. Use cases for manual tagging include tagging for a weekly or monthly newsletter, campaigns, archived broadcast clips or irrelevant coverage (coverage that mentions your monitoring terms but is too loosely related to your monitoring goals).
Manually Tagging Individual News Items
In order to apply a new Tags or change those that have already been applied to a particular news item:
Click on the desired news item in the results panel.
Scroll down to where the Tags section appears in the profile and click on the Pencil icon.
Applying Existing Tags
To apply existing Tags to the clip, click the Pencil icon.
Check the Tags that you want to apply. You can find the Tags by scrolling through the list or by typing the name of the Tags in the Search box.
Creating a Tag
To create new Tag, click the Pencil icon.
Type the name of the new Tag in the checkbox.
When the system determines that there is no existing Tag by that name, the Create new tag option appears. Click this option to create a new Tag.
Modifying Applied Tags
You can modify the Tags applied to a clip by adding or removing Tags.
To remove Tags already applied, click the ‘x’ on the Tag that you want to remove.
To begin the process of applying other Tags, click the Pencil icon.
Click the checkbox by each Tag you wish to apply to the clip. You can apply multiple Tags to a clip.
To find a Tag quickly, type the name of the Tag in the search box.
If the Tag you have entered has not yet been created, you will be prompted to create a new Tag by that name.
Manually Tagging News Items in Bulk
You can apply and/or modify Tags to news items in bulk for greater efficiency.
To begin working with news items in bulk:
Click on check boxes for the desired news items in the results panel. To select all items in a result set, click the top check box.
Click on the Edit button located on the options toolbar.
Select the Modify Tags option.
The Modify Tags screen will appear enabling you to work with manually applied tags in a variety of ways such as appending existing tags, applying new tags, removing already applied tags, and replacing applied tags.
If the Tags that you want to work with (append, change, or remove) have already been created in the system, type the name of the Tag in the search box.
Select the desired Tags by clicking in their check box.
Click on the action that you want to take for the selected Tags.
Append will apply the selected tags in addition to any that have already been applied.
Remove will removed the selected tags.
Replace All With will replace all tags applied to the news items with only those you have selected.
If you want to create a new tag, type the name of the new tag in the search box. Click the Create New option that appears. This action will create the new tag and apply it to the selected news items.
Renaming Tags
Tags can be renamed in the Settings area of the system.
Smart Tags Overview
When you head to the My Coverage section of your system you will see a filter on the left-hand side called Smart Tags.
When you open this filter, you will see Brief, Feature, and Mention available.
This filter can be used in tandem with any of the other filters you have available to be able to just locate the coverage with a specific amount of mentions.
Searching by Smart Tags
To search for coverage by Smart Tag rather than use the filters, click on the News tab.
Click on the Search option.
Add your search criteria, including Smart Tags.
Select whether you want the Smart Tags included or excluded in your search.
Click into the field to select Feature, Brief and/or Mention.
Click on the Search button after you have added all desired filters.
Viewing Smart Tags in Columns
Not only can you search and filter for your Smart Tags, but they are also available to be seen in the grid view.
To access the grid view, click on the hamburger icon in the upper right of the page.
From there you will want to use the bottom scroll bar and scroll to the right to find where the Smart Tag column is located. This area has a drag and drop feature that allows you to grab any column by the heading and drop it into the place that you would like. That way, anytime you click on this view, you will see your columns as you designed.
Editing Smart Tag Values on your Coverage
Once a Smart Tag has been automatically applied to your coverage you do have the ability to change it. The Smart Tag will be located inside the clip as seen in the image below. This will show whether the clip was tagged as a Feature, Brief or Mention.
To change this to any of the other options available, click on the Blue Pencil icon next to the Smart Tag heading. Once you click the Pencil Icon you will get a pop-up allowing you to change the Smart Tag.
Select the option you would like to change it to and click Save.
