Please note with the new Google Analytics 4 update, make sure you upgrade your Google Analytics account first prior to connecting your Google Analytics account to Cision.
You can apply Google Analytics information inside any email distribution sent through the Cision Communications Cloud system. There are a few important things to note:
A Google Analytics account does not need to be connected to the system to use this functionality.
You must have hyperlinks to the site you are tracking inside of your release(email) in order for it to generate any data.
Be sure that the URLs included in your hyperlinks match the URLs being monitored in your Google Analytics Account.
No data from this release will generate inside our system. All the data can be found by logging into your Google Analytics account.
After you have finished the design portion of your distribution, there will be an area on the bottom called Web Tracking.
Select Google Analytics from the Web Tracking Dropdown.
Source: Source will define where this referral traffic came from (EX: Cision).
Medium: Medium will define what Medium the referral traffic came from (EX: Email Distribution).
Campaign: Campaign will group several releases about the same topic together so that you can report on the overall campaign performance (EX: Spring Promotion).
Term: Optional parameter suggested for paid search to identify keywords for your ad.
Content: Optional parameter for additional details for A/B testing and content-targeted ads.
Cision Clients most use the first 3 items on this list. By adding these fields to the bottom of your release, you will be able to track additional data inside your Google Analytics Account. Here is a sample of what some of this data can look like.
Click on:
Reports
Acquisition
Traffic Acquisition
And then add a filter for any campaign.
Then, scroll down, and click on the + symbol next to the default channel group, to add the source:
Distribution email information can be filtered by different combinations of campaign, source, medium, term, etc. We have shown the most basic report. For more information, please refer to the Google Analytics help site.
