Adding Campaign Influencers and Activities
Email Distributions, Social Posts, PR Web Distributions, and Activities can easily be associated with your Campaign. To begin adding to your Campaign in this way,
Click on the Campaigns tab.
Select the My Activities option.
Adding New Activities to a Campaign
If you have not yet created the Email Distribution, Social Post, or Activity, click the Create New button and select the appropriate interaction, communication, or pitch.
For any interaction you select, you will be guided through the process of creating the post, distribution, or activity. As part of this process, the final confirmation screen for each of these interactions will give you the opportunity to associate the interaction with a campaign.
When you see the Assign to Campaign field in the creation process, click in the field to show all available Campaigns.
Select the Campaigns to which you want to add the activity by clicking on the checkboxes preceding the Campaign name.
See What Campaign Influencers Talk About
Streams let you see what contacts associated with Campaigns are talking about on Twitter in real time.
Adding Existing Activities to a Campaign
Bulk Activities
You can add existing Activities to Campaigns either individually or in bulk using the following process.
To add existing activities:
Apply filters, if desired, to more efficiently find the Activities you want to add.
Select the Activities that you want to add to Campaigns. Click the checkbox for any individual Activities to which you want to add to the Campaigns. Click the top checkbox to select all Activities.
Click the Edit Campaigns button.
Select the Campaigns from the search bar to which you want to add the Activities. If any of the Activities you have selected are already part of Campaigns, the system will ask whether you want to Append, Replace, or Remove the current Campaign selections.
Individual Activities
Individual Activities can be added using the Campaign column. To add Activities individually using this column:
Find the Activity that you want to add to Campaigns.
Click the upside-down triangle beside the Add to Campaigns option in the Campaign column.
Use the drop-down menu to select Campaigns to which you would like to add the Activities.
When you return to the Campaign Performance Page, you will see both the Influencers and Activities section within each Campaign updated.
Influencers will be updated to include the total number of Media Contacts to which Activities were distributed.
Activities Created will be updated to reflect the number of Email Distributions, Social Posts, PR Web Distributions, and Activities that have been added to the Campaign.
Adding News to a Campaign
You can add news coverage to your Campaigns to reflect the news pick up you receive as a result of your PR efforts. You can either automatically assign news or manually assign news to your campaign. Both options are described below.
Auto Assigning News to a Campaign
You can add news coverage to your campaign to reflect the news pick you receive as a result of your PR efforts. The auto-assign option will allow you to add keywords to the campaign. The keywords will then automatically bring in coverage from your My Coverage monitored news that matches your added keywords.
You have two options for adding keywords to auto-assign news: either when the campaign is created or after the campaign has already been created.
If you are ready to add keywords when you create your campaign, click the arrow in the Auto- Assign section.
If you want to add keywords after creating the Campaign, click the pencil icon next to the Campaign name.
Both of these options for adding keywords will open a screen that you can use to enter the keywords. Before adding keywords, it is important to note that campaign keywords can only bring in coverage that has already entered your Cision Communications Cloud through your monitoring keywords.
Hover over the “i” icon to get more information about each field in the form.
Enter your core search term(s) in the “Contains ALL the following keywords”. Core search terms are words or phrases that have to be present in every article to make them relevant. If you enter multiple words or phrases in the “Contains ALL the following keywords”, notice that the system will insert a Boolean “AND” which means that all entered words or phrases in this field must be present in the article for it to be brought in by the search.
Enter qualifying terms in the “Contains ONE OR MORE of the following keywords field. Qualifiers are terms that “qualify” your search and provide more information about the context in which your key search terms are relevant. One or more of your qualifier terms needs to be present in a clip for that clip to be retrieved.
Add exclusion words and phrases in the “Contains NONE of the following keywords”field. When an exclusion term is present, that takes precedence over everything else. Even if all of your core search terms and qualifiers are found in a clip, if it contains any one of your exclusion terms it will not be brought into a campaign.
Assign a Start and End date (both required) for the auto-assign feature to start and end running. While the Start date will default to the current date, it can be changed to a future date. (NOTE: While you can set the Start Date as a past date, this will not cause the Campaign to retroactively bring in coverage). Setting the Start date to a time when you anticipate the Campaign coverage to begin appearing in the news is advantageous because you likely won’t want loosely related coverage that mentions your keywords to be counted in the charts prior to the beginning of the Campaign. Assigning an end date is similarly beneficial in eliminating loosely related coverage from the Campaign overview.
Click the Save button.
The Total Mentions and Potential Audience panels of the Campaign Analysis page will automatically update when news is found by your added keywords.
Manually Adding News Coverage to a Campaign
You can manually add news to your campaign even if you are using the auto-assign news feature. To manually add news:
Click on the News tab.
Click on the Search option to find targeted coverage that meets specific criteria that you establish.
Click the My Coverage option to filter through News Coverage form the past 30 Days or a Saved Search.
Once you find the coverage that is relevant to your campaign, you can add it individually or in bulk. To add an individual clip to a campaign:
Click on the news item you want to add within the results panel.
Click the Add to Campaigns button in the news item profile pane.
To find the desired campaigns to which you want to add, either scroll through the list or type the name of the campaign in the search box.
Select the Campaigns to which you want to add the clip by clicking in their checkbox.
To add clips in bulk to a campaign:
Check all of the clips that you would like to add to the campaign.
Select the Edit option.
Select the Modify Campaigns button.
Select the Campaign to which you want to add the clip.
Click the Save button.
When you return to the Campaign Performance Page, you will see both the Mentions and Potential Audience updated at the top of the Campaigns Overview page. Additionally, the News and Web Traffic vs Total Mentions charts will be updated.
The following areas of the Campaigns Overview page are updated when News is added:
Total Mentions includes the total number of news clips added to the Campaign.
Potential Audience reflects the total reach for all clips added to the Campaign
Web Traffic vs Total Mentions shows the number of news clips by date that have mentioned Campaign relevant terms. If any of the news clips associated with the Campaign have referred web traffic to your Google Analytics tracked site(s), a second series will be present web traffic by date.
The News Section shows News clips associated with the Campaign by Sentiment Over Time as well as Top Articles by largest volume of Reach. The View All News button at the bottom of this section can be used to see all News associated with the Campaign.