Once you have a successfully sent an HTML Email, you can access a summary regarding the Analytics of your release.
Access My Activities:
Click the Campaigns tab.
Click the My Activities option.
Viewing and Reporting on Individual Distribution Analytics
One of several options for finding the email that you want to unschedule is touse the keyword search. To use the keyword search, enter a word or phrase enclosed in quotations, or a combination of words and phrases connected using simple Boolean Terms.
Boolean Terms accepted by this field are OR, AND, and AND NOT all of which must be capitalized when used.
NOTE: The keyword search looks through the Title and Notes fields of logged interactions.
Another option for finding a particular email is to use the Title column in the center of the My Activities page to find the email.
If you have trouble locating the distribution, you can also use theFilters on the left side panel to sort Activities by Type and Status
Click on the upside down triangle by the title of email distribution that you want to unschedule.
Select the View Details option.
When the sent email opens, it will automatically show you a variety of analytics and statistics.
In the left-hand panel, you’ll see a thumbnail of your email. Click on it to expand and review your email. Underneath, you’ll find the details regarding the timing of your email. Finally, you’ll see the media lists to which you distributed.
In the top middle panel, you’ll see graphical analysis regarding the open, click, and bounce back rates for your email.
In the bottom middle panel, you will see a summary of how many people clicked on each link in your email.
On the right, you’ll see the individuals who received your email.
Next to each name, you’ll see whether or not a person opened the email, clicked on any links, or whether the email bounced from their email address.
You have the option to generate a PDF, XLS, or Word based report including the analytics and statistics that appear on this page.
Sort Recipients by Action
Click the upside-downtriangle by All Recipients.
Select the action by which you want to sort. If your purpose is to see this information, your work here may be done.
If you want to build contacts into a list based on their action, follow the remaining steps.
Click the checkbox by either individual contacts or select the top checkbox to select all the contacts.
Select the Add to List button and either add the selected contacts to an existing list or to a new list.
This is an excellent way to build lists of Contacts who you know are actively engaging with your story.
Generating a Report of Email Analytics and Statistics
To generate a report including the statistics and analytics for an email, click on theGenerate Report button in the upper right-hand corner of the screen.
You can choose to generate the report in either PDF, DOCX, or XLSX format.
You will be able to customize the appearance of your report by choosing the statistics and analytics that you would like to include.
In addition, you can choose to include a cover page with an image and/or upload a logo. When you have finished making your report selections, click Download. The report will download as the specified file type.
The PDF or DocX Report will contain a cover page and any of the options you selected.
Viewing and Reporting on Distribution Analytics in Bulk
Using the column view on the My Activities page, you can easily view the open rate, click rate (for links in the distributions), and bounce back rates for all sent email distributions.
Note: This data can be included in an Export report for all Activities in the My Activities page.
Place checkmarks next to the Email Distributions you would like to incude in the export, then click on the Export button.
Select and customize the order of which information you would like to include in your export, then click on the Export button.
Viewing Sent Email Information for Individual Media Contacts/Outlets
For every Media Contact and Outlet towhom an email distribution is sent, evidence of the email will be logged on the History Panel within their record.
Emails logged on the History Panel will haveone of two indicator messages.
A sent email message indicates that an email was sent to the Media Contact/Outlet.
An opened message indicates that the email was received and opened by the Media Contact/Outlet.
