The Cision Communications Cloud allows you to see the mentions you may be getting as a result of your PR efforts in a variety of ways. There are two primary ways to report in Coverage in the Cision Communications Cloud: by curated News Search Results and Account Level Analytics. News Search Results are ideal for reporting on targeted coverage. Account Level Analytics can be used when you quickly to report on all news coming into your Cision Communications Cloud from all monitoring searches.
Reporting Options for News Search Results
Export – Create an Export (CSV/Excel file) describing the selected coverage. When creating an Export, you have the option to choose which data you want to use in describing the coverage. You also have the ordering the data according to your preference.
Share – Send the news items via an email summary to recipients using a template. This option allows you to send a summary of the selected coverage to recipients. Within the summary, you have a variety of formatting options to share additional data about each article if you prefer.
Add To Clipbook- Either Add a clip to an existing clipbook summary or Create, customize, and format a clipbook summary of the selected coverage that can be delivered as a PDF, DOC, email, or all three options at once.
RSS Feed– Send selected clips to a connected RSS feed.
Analysis- Create a visual representation of your coverage using a variety of charts that can be incorporated into a file based report or shared electronically: Creating an Analytics Report from Search Results, Creating an Analytics Report from a Saved Search Results, Share an Analytics Dashboard via Email, Share an Analytics Dashboard via Web Link/URL.
Reporting Options for Account Level Analytics
Account Level Analytics includes all coverage coming into your Cision Communications Cloud through all media monitoring searches for a date range. It is important to note that Account Level Analytics include all duplicates as well as Twitter re-tweets (for those monitoring social). There is no way to exclude these from this view. If you are looking to curate coverage for reporting explore the reporting options in the prior section of this document for news results.
Options for Reporting on Account Level Analytics include:
Download- Create a visual representation of your coverage using a variety of charts that can be incorporated into a file-based report: Creating an Analytics Report from Search Results.
Share-Create a visual representation of your coverage using a variety of charts that can be incorporated into an email or password protected URL: Share an Analytics Dashboard via Email, Share an Analytics Dashboard via Web Link/URL.