Top Metrics/Measures
Top Shared URLs is a list of the top 10 shared links on Twitter, sorted by the frequency that they appear in mentions.
Top Hashtags is a list of the top 10 most used hashtags in the search’s Twitter mentions, sorted by frequency. Select a hashtag to view a list of those mentions.
Top Sites is a list of the top domains in the results where the mentions occur (all mentions have a URL), sorted by frequency of mentions.
Top Authors is a list of the top 10 authors across any platform for which there is a populated author field (usually Twitter, Reddit, and Tumblr), sorted by frequency of mentions.
Top Interests is a list of the top 10 interests associated with the authors of the mentions returned by the search. They are sorted by mention frequency (as opposed to unique author frequency).
NOTE: Unique Authors are only available for Saved Searches.
Demographics
Gender Split is a statistical approximation of mentions by binary gender (male, female), as a percentage, based on author name.
Social Listening calculates gender by matching the first name in someone’s Twitter info to a dictionary of over 40,000 names. If an author has an ambiguous name (i.e. could be male or female) or one that does not match, then no gender is assigned.
Top Languages is a list of the top languages found in the search results, sorted by number of mentions, and listing the number of unique authors found writing in each language. NOTE: Unique Authors are only available for Saved Searches.
Volume by Countries is a list of the top 10 countries in the search results, sorted by mention frequency, and provides the number of unique authors found from each country. NOTE: Unique Authors are only available for Saved Searches.
The results are also displayed on a world map with gradients of color for each country represented. The darker the color, the more frequently the country occurs in the results.
Topic Wheel
The Topic Wheel is a chart with the most popular topics in the inner circle and associated subtopics in the outer circle based on your search. NOTE: It is only available for Saved Searches.