Understanding Campaign Charts
The Campaign Performance Page will display a variety of charts describing your campaign attributes and efforts.
Performance Overview Chart: This chart will allow you to see the traffic tracked for your Google Analytics monitored, as well as your Total News Mentions by date. The callout annotations at the bottom of the chart indicate Activities (interactions) you have created so you can compare your efforts with the pickup and traffic you are receiving as a result of those efforts.
2. Influencers Chart: This chart allows you to view a breakdown of the Influencers associated with your campaign by the Media Type of their Outlet. This chart will also show you the Subjects or Beats covered by the Influencers. Influencers are added to a campaign with Activities. Click the View All Influencers button to see a list of the Media Contacts associated with the Campaign.
3. Outlet Chart: This chart describes Outlet information associated with your Activities. Outlet information is reported in these charts for Outlets directly associated with an Activity and for Outlets associated with media contacts. In this section, you will see a breakdown of Outlets by Media Type and by their Subject (Beat).
4. News Chart: This chart allows you to examine your news coverage related to a Campaign by sentiment (tone) and date using the Sentiment Over Time chart. The Top Articles will show the clips included in your Campaign that have the greatest reach.
5. Activities Chart: This chart enables you to see a share of your Activities by Type and Status. Click the View All Activities button to see a list of your Activities.
6. Emails Chart: This chart describes Campaign email statistics by Open Rate and Click Rate. The View All button located at the bottom of this section will show all of the Campaign’s Emails.
Reporting on Campaigns
You can create a file-based report (.PDF or .DOC) to report on your Campaign.
To initiate the process of creating a report, click the Download button in the upper right-hand corner.
Use the form to specify the contents of your report.
Select file format for your report by clicking either PDF or DOC.
Enter the desired title of your report.
Choose whether your report should have a cover page. Notice that the Upload button will enable you to include an image such as your logo or that of your client on the cover page.
Specify whether your report should include a summary and the data that should be included in the report. The summary page will list totals for your campaign (influencers, activities, news mentions, reach and Google Analytics results) on a separate page of the report. Uncheck any chart data that you do not wish to include.
Click Download to generate the report.
The following is an example of a Campaign Report:
